I edited this launch/hype video for the AWS x DXC partnership. So. Many. Gorgeous. Cars!

This video was produced for the California Milk Advisory Board. Manish Tyagi is the head chef of Aurum. His take on lasagna is his signature Indian-fusion dish. I edited this piece.

This was one of a series of three streaming :30 second ads we created for the American Egg Board as part of their campaign, "Meant to Be Broken." We worked with a CGI production house to digitally "break" a fridge in half like an egg! I edited this and worked with a 3rd-party colorist and audio specialist for the final cut.

I edited this video for the Clorox #YasClean TikTok campaign with Billy Porter. This campaign won a Silver Honor in the TikTok category from the 14th Annual Shorty Awards. From the Shorty Award website:

Raising brand awareness and breaking barriers, Clorox® Scentiva® and the YAS Clean! musical meme delivered an authentic 360 campaign that resonated with our target audience, owned the spring cleaning moment, and turned it into a celebration.

The #YASCLEAN TikTok Hashtag Challenge gained awareness with 11.3 billion video views, with 2.8 billion video views in the first three days (75% above TikTok benchmark). With over 862K+ TikTok participating users in YAS CLEAN! and 543MM engagements, this program overshot key benchmarks for the platform.

Clorox® successfully increased awareness compared to the top competitive cleaning brand during this key spring cleaning timeframe, owning Share of Voice both in the traditional media landscape (61% vs. 39% respectively) and social media conversation (58% vs. 42%). In the scented category, Clorox® Scentiva® saw 3,350% more earned media coverage and 2,327% more social mentions than its top scented competitor.

Billy Porter attracted target-right earned media outlets, with 91% of secured coverage within publications driving awareness among our multicultural millennial audience.

Motif built a ‘50s style Car Hop drive-in dining experience that would put even Grease to shame. Consumers could enjoy their food and share their thoughts on our technology from the comfort of their cars. I edited this video for the campaign.

​​

I directed and assisted with editing of this video. I collaborated with graphic designers to develop the storyboard, directed the voiceover talent and worked with the client on inspiration and flow of the video.

I produced, directed and edited this video for Frito-Lay highlighting sustainability upgrades to their Modesto production facility and EV fleet. I shot on-location with a video crew and drone operator; worked on countless storyboards; hired VO talent and edited the final video.

A collection of stills from my travels.

I produced and edited this video for KLA. I organized and directed two on-site shoots with KLA employees, and edited the final video.

A variety of images from shows I’ve attended.

I produced and edited this video with the help of a designer who concepted the intro sequence. I travelled to KLA’s headquarters to shoot with the employees and developed the story and script.